If you’ve spent any time on social media lately, you’ll know that matcha has officially graduated from a niche health-shop staple to a full-blown lifestyle aesthetic. Whether you’re here for the “clean girl” vibes or you just genuinely enjoy drinking something that tastes like a premium garden, there is no denying the power of the green powder.
@hesselhersmiss I’m an addict #matcha #matchaholic #matchaboy #menstyle #ootd ♬ original sound – 📼
Well, the doughnut gods have finally listened. Krispy Kreme Australia has just announced the launch of its first-ever ‘Matcha Moment’ collection, and honestly? It’s about time. Starting today, 7 January 2026, the iconic glaze-masters are leaning into the green tea trend with a limited-edition lineup that includes two new doughnuts and three specialty drinks.
But is it actually worth the hype, or just a very photogenic distraction? Let’s break down the menu.
The Doughnuts: A Tale of Two Textures
Krispy Kreme isn’t just dusting things with green powder and calling it a day. They’ve gone for two distinct vibes here:
- The Matcha Ring Doughnut: This is for the purists. It’s the legendary Original Glazed® we all know and love, but it’s been dipped and drizzled with a smooth matcha-flavoured truffle icing. It’s simple, it’s sleek, and it’s the kind of treat that feels slightly more “sophisticated” to eat at your desk.
- The Strawberry Matcha Doughnut: If the ring is the classy older sibling, this one is the fun, chaotic cousin. It’s packed with a sweet strawberry filling, coated in matcha icing, and topped with a white icing drizzle and sour raspberry sprinkles. It’s a sweet-meets-earthy-meets-tangy situation that shouldn’t work, but absolutely does.
The Drinks: Hot, Cold, and Fruity
You can’t have a “Matcha Moment” without something to sip on. Krispy Kreme is rolling out three different ways to get your caffeine fix:
- Matcha Latte: The classic. Steamed, frothy milk blended with their signature matcha. Perfect for those rare summer mornings when the office air conditioning is set to “arctic.”
- Iced Matcha Latte: The standard summer go-to. It’s chilled, lightly sweetened, and layered over ice.
- Iced Strawberry Matcha Latte: This is the one that will likely break the internet. With a layer of fruity strawberry puree at the bottom and creamy matcha on top, it’s basically a sunset in a cup.
The Verdict: Don’t Sleep on This
Aimee Cutajar, Marketing Director at Krispy Kreme ANZ, noted that matcha has been “at the top of the wishlist” for fans for a while. It’s a smart move, matcha demand has skyrocketed globally, and pairing that earthy umami flavour with the sugary hit of a doughnut is a classic “habit stack” for anyone looking for a little luxury in their day.
The Catch? It’s called a “moment” for a reason. This collection is only available from 7 January to 3 February 2026. You can find them at participating shops across Australia (though South Australia will unfortunately have to sit this one out) or order them online.
