British band Coldplay have picked a small New Zealand newspaper to release the lyrics to their upcoming album "Everyday Life."

The lyrics were scattered over 15 cryptic advertisements in Tuesday's paper without further explanation.

British musical giants Coldplay have chosen the Otago Daily Times of all the world's media outlets to reveal lyrics to their new album. https://t.co/1g4aAvb28D pic.twitter.com/v1PGK1nIU6

— ODT Online (@odtnews) November 19, 2019

"For those of you in the Dunedin area of New Zealand, you can find the lyrics to all of the songs from Everyday Life (out Friday) in Tuesday's edition of the Otago Daily Times," the band wrote on Twitter.

"There's an excellent article on Buenos Aires' nightlife next to the Eko lyrics on p17," they added.

For those of you in the Dunedin area of New Zealand, you can find the lyrics to all of the songs from Everyday Life (out Friday) in Tuesday’s edition of the Otago Daily Times. There’s an excellent article on Buenos Aires’ nightlife next to the Èkó lyrics on p17. PH pic.twitter.com/A1oG7hrRSZ

— Coldplay🌙☀️ (@coldplay) November 18, 2019

The newspaper with a circulation of 43,000 based in the south of New Zealand's South Island was the only publication in the world to feature the lyrics to the songs, a Warner Music New Zealand spokeswoman told the paper.

The record label did not say why the paper was chosen.

The move comes after the band released the playlist of the band's first album in four years in the classified section of some selected international newspapers in October.

© DPA 2019