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Plans to lure Kiwi travellers to Townsville

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Townsville tourism leaders plan to drive a campaign to lure New Zealand tourists to the region when the trans-Tasman travel bubble opens, despite no direct flights at this stage.

From April 19, New Zealanders can travel to Australia without having to stay in hotel quarantine.

Australians will also be allowed to travel across the ditch quarantine-free, and an exemption to leave Australia is not required for those travelling to New Zealand.

Qantas and Air New Zealand are offering flights between Auckland and Cairns from June.

Lisa Woolfe, of Townsville Enterprise, plans to pounce on the opportunity to entice tourists arriving at Queensland airports to make Townsville a must-see in their travel plans.

"We understand the flights to reinstated first will be those in place pre-coronavirus.

"New Zealand is a key international market for us here in Townsville and North Queensland," Ms Woolfe says.

About 1 in 50 Townsville residents are from New Zealand, according to the latest Australian Bureau of Statistics data.

She says direct flights are a possibility in the future.

"It's all part of a longer term strategy with New Zealand in terms of getting some direct flights, but we are working with our partners to leverage the flights that would be coming into Queensland, which is Brisbane and Cairns."

[Photo: Townsville North Queensland]